I do data stuff.
The kind that makes you money.
Marketing Analytics, Data Engineering, and dashboards that don't suck...
Your data is lying to you. Your dashboards are fiction. Your attribution model is a creative writing exercise. I fix that. I build tracking that actually tracks, warehouses that don't block your ability to scale, and reports that tell you what's actually happening —even when it hurts.
Companies that have trusted me with their implementation
I've broken their dashboards. Then fixed them.
And yes, they all came back for more.
What I do
Three things. Done right.
Tracking Implementation
Your current tracking is probably firing twice, missing half your conversions, and attributing everything to 'direct.' I audit the chaos, architect a solution, and implement tracking that tells the truth.
- GTM / GA4 / Server-Side
- Event Taxonomy Design
- Cross-Domain Tracking
- Conversion API Setup
Data Warehousing
I take your scattered data—ad platforms, CRM, product analytics, that spreadsheet Karen maintains—and unify it into a warehouse that actually makes sense. Modeled properly. Documented. Queryable.
- BigQuery / Snowflake / Redshift
- ELT Pipeline Architecture
- dbt Data Modeling
- Data Quality Monitoring
Reporting & Analytics
Dashboards that load in under 3 seconds and answer real business questions. Not vanity metrics. Not 47 tabs of confusion. Clear answers to 'how are we doing' and 'what should we do next.'
- Looker / Tableau / Metabase
- Executive Dashboards
- Marketing Attribution
- Self-Serve Analytics
How I work
No mystery. No BS.
Here's exactly what happens when you hire me. No scope creep. No endless meetings. No surprises on the invoice.
Discovery
I learn your business, audit what exists, and find where the data bodies are buried.
Architecture
I design a system that fits your team, your tools, and your actual budget.
Implementation
I build it. Test it. Document it. Train your team. Then get out of your way.
Support
Things break. Requirements change. I stick around to help when they do.
Ready to fix your data?
Let's talk.
Your competitors are making decisions based on accurate data while you're still arguing about which numbers are right. Let's fix that.
Typical response time
< 24 hours
I read every message. If your data is truly broken, I'll probably reply faster.
Send me a message